year: 2023
client: Yashar Afkari
Yashar Afkari is a consultant specialized in the field of buying unique properties in Iran. The challenge of this brand was to differentiate itself from other competitors and its minimalistic nature in contrast to contemporary repetitive logos.
The main idea of this logo stems from its three-dimensional structure, the bird’s eye view in its perspective design, and the Iranian arch, all of which symbolize the Iranian identity and the brand’s field of work. Additionally, the letter “y” at the beginning of the name represents a symbol for “Yashar,” while the letter “a” at the beginning of the word signifies “Afkari” , When combined, they form a three-dimensional structure from a top-down view, representing the person’s mastery in this field of work. The golden color represents the uniqueness of the contracted properties, and the arch symbolizes the entrance of individuals into the owner’s field of work.
