year: 2025
case study AI app
Mellow is a mental wellness mobile application designed to help users manage their emotional well-being through mindful practices such as journaling, breathing exercises, affirmations, and mood tracking. The app provides a soft, soothing visual language with a calming lavender tone to reinforce its purpose—creating a safe and gentle space for users to reconnect with their inner selves.
Built with a user-centered mindset, Mellow’s goal is to make mental wellness accessible, intuitive, and genuinely supportive for everyday use.
Problem Statement
In today’s fast-paced digital world, many people feel overwhelmed, anxious, or emotionally disconnected. While there are wellness apps available, most are either too complicated, lack emotional personalization, or fail to truly resonate with users’ day-to-day emotional journeys.
There’s also a lack of aesthetically calming interfaces that encourage consistency without overwhelming the user with excessive features or clinical tones.
Possible Solution
Mellow introduces a warm, minimalistic experience focused on emotional simplicity and daily consistency.
Users can easily log their moods, reflect with personalized journal entries, practice calming breathing rhythms, and access soothing sounds or affirmations—all in one place.
The gentle tone, emotionally resonant microcopy, and intuitive flow are crafted to make the user feel supported, not judged—encouraging emotional awareness in the most human and beautiful way.
