year: 2021
client: Shadi seraj
Shadi Seraj is a digital painter. The main challenge of this individual was to have a unique signature and a distinctive identity in the field of digital and NFT art, as well as the need for this logo and brand to have similarities with the field of oil painting and hand signatures. The design that was created for this person created a differentiation in the digital field, as well as a logo that serves as a signature and personal brand, leaving an impression in the mind of the audience.
This logo is in Persian language. The original idea of this logo comes from the personal interest of this person in the Earth and moon, the birth planet of this person which is the moon. The bright part of it represents the word “happiness” and the light part represents the word “lamp”. The smaller circle represents the moon and the larger circle represents the Earth, which the proportion between these two circles perfectly reflects their reality. The bright and light parts of this logo are formed based on the shadow that the sunlight casts on the Earth by the moon during the 24-hour day and night period.
